A recent forecast of small business media buying trends cited by eMarketer showed that local businesses want to advertise online—especially online video. But they find the process too cumbersome, so the money remains untapped. Yahoo (NSDQ: YHOO) has been trying to crack the hyperlocal marketplace along with everyone else and has decided on one thing it can do to release some of those local dollars: set up a research project that will provide “consumer insights” designed to get retailers to spend their local ad budget with the portal.
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