Friday, February 4, 2011

Reply.com Buys AdHubs In Mobile Expansion

Online leads marketplace Reply.com has made its second small acquisition in two weeks, purchasing mobile ad network adHubs, which has about 1,000 iPhone and Android apps in its network. Reply, which lets companies buy information about people who have indicated an interest online in buying a certain product, says the deal will allow it to “increase organic traffic from a fast growing source, aggressively grow its presence in mobile, and maximize its supply of locally-targeted consumer prospects.”

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