Apart from fantastic content, making your blog text scannable has just about everything to do with getting your blog read. Web readers won't linger longer than needed, so it pays to make your content scannable for your readers, which sometimes means letting go of some of your own preferences in favor of those of the reader.
Basically, scannable content is writing or text that stands out. It is the headers, the font and format highlights, the keywords, and the visual cues. When reading online, your eyes jump to finding the easiest things (apart from images, although those matter too). In this article, you'll get a quick rundown on how to make your blog content scannable.
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