Demand Media (NYSE: DMD) CEO Richard Rosenblatt used his company’s first earnings conference call as a public company in part to defend it against criticism that the content it produces is shallow and of poor quality, saying that traffic and Facebook “Likes” proved that the company’s content was valuable. “What is arcane to some is exactly what millions of people want,” he said. As an example, Rosenblatt said thousands of people had visited articles the so-called “content farm” had published on how to make “roof rakes” and “flying paper lanterns.”
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