Petsky Prunier: In 2010, Media M&As Rose Nearly 50 Percent

As the advertising recovery took hold in the latter half of 2009, acquisitions activity in the media space were expected to pick up markedly this year.  Media investment bank Petsky Prunier took note of it in its year-end tally and found that mergers and fundings in the Marketing, Information
and Digital Media/Commerce segments were up 49 percent. It wasn’t just the amount of dealmaking that was much higher—Petsky Prunier tracked 1,019 transactions for a total of $51.5 billion—but the values were up significantly as well, as the collective dollars spent on deals increased 88 percent over 2009.

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