Saturday, January 1, 2011

How Far Will Twitter Go To Police Its Brand?

When it comes to enforcing their trademarks, plenty of tech companies have been quite aggressive, even to the point of being accused of overreach. eBay (NSDQ: EBAY) has an system that automatically sends threatening emails to owners of many web domains that end in -bay.com. Intel (NSDQ: INTC) went on a lawsuit spree in 2008, filing 15 trademark lawsuits against companies that seem far removed from its business: from a Southern California electrical shop (once called Intellectric), to a Santa Clara travel agency (Intellife), to a Maryland investment advisory shop (Insider Intel). Now, we’re starting to get a look at Twitter’s views on trademark enforcement.

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