Samsung has admitted that its much-vaunted sales figures for the Samsung Galaxy Tab did not, in fact, refer to sales to end-users, but were merely shipment figures to retailers and carrier partners. The company had announced 1m sales of the 7-inch Android tablet back in early December 2010, and claimed to have passed the 2m sales point late last week; however, when questioned during Samsung’s quarterly earnings call, the WSJ reports, a Samsung executive admitted that actual customer sales were still “quite small.”
“Well, your question was on sell-in and sell-out. As you heard, our sell-in was quite aggressive and this first quarterly result was quite, you know, fourth-quarter unit [figure] was around two million. Then, in terms of sell-out, we also believe it was quite small. We believe, as the introduction of new device, it was required to have consumers invest in the device. So therefore, even though sell-out wasn?t as fast as we expected, we still believe sell-out was quite OK.” Lee Young-hee, Samsung
The issue appears to be in how Samsung breaks down “sales”, using “sell-in” to describe sales to vendors and carriers, and then using “sell-out” to describe those vendors’ sales to end-users. So far, Samsung appears to have been using “sell-in” figures to describe Galaxy Tab sales without necessarily making that entirely clear.
Samsung declined to give “sell-out” figures during the call, instead suggesting that “the tablet is relatively new and we need to see how the market develops before we give any firm numbers.”
Relevant Entries on SlashGear
- Samsung pass 2m sales point for Galaxy Tab
- Samsung eyes enterprise for Galaxy Tab sales success
- Samsung Galaxy Tab gets �680 Amazon UK price: due November 1
- 1m Samsung Galaxy Tab sold; 10-inch Tab in 1H 2011
- O2 Germany list Samsung Galaxy Tab for ?759
penn station apple store homes for sale yellowstone national park oil spill
No comments:
Post a Comment