Although display advertising growth is as strong as ever, efforts to draw more advertisers to lucrative homepage ads fell flat in Q2 compared to Q1, according to a research note from Macquerie analyst Ben Schachter, who’s been providing a twice-quarterly rundown of landing page ad activity at the top portals and YouTube (NSDQ: GOOG) for the past year. Part of the reasons for the general slowdown in homepage ad growth is due to the mixed results for two of the most aggressive sellers of homepage ads, AOL (NYSE: AOL) and Yahoo (NSDQ: YHOO), during the quarter.
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