Google is looking to make some major changes to YouTube in an attempt to keep up with the expansion in services that allow users to stream content directly to their TVs.Sources close to the matter told the Wall Street Journal that YouTube is planning to introduce new channels on the site, featuring both professionally produced, original content, as well as content that already exists on the platform. The channels will be highlighted on YouTube's homepage, and will be organized by category. The company is already holding discussions with Hollywood talent agencies about creating new channels, and may end up spending as much as $100 million on the overhaul.
Continue reading Google Adding 'Channels' to YouTube, Looking to Compete With TV
Google Adding 'Channels' to YouTube, Looking to Compete With TV originally appeared on Switched on Thu, 07 Apr 2011 10:40:00 EST. Please see our terms for use of feeds.
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