The Morning Lowdown 03-30-11

Some of the stories people are talking about this morning:

»  Bonnier’s Popular Science iPad edition has sold 10,000 subscriptions—but only Apple (NSDQ: AAPL) knows who they are. (AdAge)

»  Former Cond� Nast Gourmet editor Ruth Reichl is working on a foodie site for Gilt Groupe (NY Observer)

»  Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will allow the IPG media buying unit to continue moving in the direction of performance-based compensation, making it less reliant on sales data from its clients. (Mediapost)

»  What?s Project Thunderdome, you ask? Inside Jim Brady?s new job at Journal Register Company (Nieman Labs; check out paidContent’s coverage of Brady’s hiring here)

»  Oprah ‘tweets’ in a bid for viewers (Media Decoder)

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