With forecasts of double digit ad growth for both online advertising in general—and display in particular—becoming more and more typical, it’s easy to feel a little bored with the endless string of data showing display’s strength. Still, with the economy looking more uncertain over the past few months, Kantar Media’s tally of Q1 ad spending offers a good deal of reassurance to display-watchers, as the category continued to rise 14.6 percent in Q1, suggesting that if there’s a slowdown, it hasn’t hit online.
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