The San Diego Union-Tribune has purchased San Diego lifestyle site DiscoverSD.com in a seemingly rare example of an individual newspaper purchasing an online-only local competitor. DiscoverSD, which features an events calendar, reviews of local establishments, photo galleries and several blogs, attracts 120,000 unique visitors a month, according to Google (NSDQ: GOOG) AdPlanner. The Union-Tribune’s site, SignOnSanDiego, claims more three million unique monthly visitors.
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