After it was revealed earlier this week that several smartphone app makers, including Pandora, were being targeted by a federal grand jury in New Jersey for illegally gathering and distributing user information, security firm Veracode decided to do its own analysis.It took a look at the Android version of Pandora's streaming music app, and found that it was feeding data to five different advertising platforms: AdMarvel, AdMob, comScore, Google.Ads, and Medialets. It appears the Pandora is feeding GPS coordinates, as well as the user's birthday, gender, postal code and Android ID, to AdMob. The other ad networks received similar data -- with comScore pulling in Android IDs, and Medialets receiving very detailed GPS data, including bearing and altitude, as well as information about model and version of Android.
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Pandora Provides Detailed Data, Including GPS Coordinates, to Advertisers originally appeared on Switched on Fri, 08 Apr 2011 09:20:00 EST. Please see our terms for use of feeds.
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