Designer Derek Lam Crowd-Sources Summer Collection on eBay

Derek Lam's Fashion Week shows are always attended by the style elite. This season, Anna Wintour sat front row, near Joe Zee and Derek Blasberg, and, last season, Leighton Meester and Rachel Zoe watched the presentation. Throughout the years, Lam has become a hallowed part of New York fashion, like Donna Karan or Ralph Lauren. But for a part of his Spring '11 collection, Lam has decided to opt for crowd-sourcing, not star-spotting.

As Alber Elbaz (of Lanvin) did with H&M or Rodarte did with Target, Mr. Lam is doing a diffusion line. Instead of offering shoddily made versions of garments that vaguely echo runway themes, though, he's heading online. By teaming up with eBay, Lam has produced 16 pieces for a lower-priced ($125 to $295) market. (Granted, they aren't the $25 to $50 price tags that Target collaborations can bring consumers, but Lam uses lower-end luxe materials, like poplin cotton or silk georgette -- meaning they might last more than one season.) eBay users can go online and vote for their favorite looks (countless times, it appears), and the top five will be produced, and then sold, through the auction site.

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Designer Derek Lam Crowd-Sources Summer Collection on eBay originally appeared on Switched on Thu, 17 Feb 2011 12:15:00 EST. Please see our terms for use of feeds.

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