Friday, April 22, 2011

NYTCo Profits Plunge As Revs Slip; Digital Dollars Up Modestly

Despite the general strength of the advertising recovery, the New York Times Company (NYSE: NYT) experienced significant profit loss and a slight decrease in revenues in Q1. In a statement, CEO and president Janet Robinson sought put the NYTCo’s numbers in context, saying it reflected “continuing transformation,” as the company unveiled the metered paywall across its digital offerings a few days before Q1 ended. (paidContent’s Staci D. Kramer has the specifics on the paywall’s performance).

Specifically, digital dollars were up a modest 4.5 percent in Q1, as the search-reliant About Group continued to struggle on the revenue front due to changes in Google’s algorithm.

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