Wednesday, April 6, 2011

MPAA Files Lawsuit Against Movie Rental Start-Up

zediva
Six movie studios have filed a federal lawsuit against Zediva -- a movie rental start-up that allows users to watch films shortly after they're released on DVD, but before they become available on services like Netflix or Redbox.

According to Zediva's founder and chief executive, Venky Srinivasan, the company operates like any other brick-and-mortar DVD rental service. Users pay to rent individual DVDs, which they can watch on physical players. The only difference is that the DVD players aren't located in users' homes, but in Silicon Valley. Customers can remotely control the players to stream films to their homes, but their array of choices depends upon Zediva's DVD stocks. If the company has 10 DVDs of a certain film, only 10 people can watch it at a time.

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MPAA Files Lawsuit Against Movie Rental Start-Up originally appeared on Switched on Wed, 06 Apr 2011 12:50:00 EST. Please see our terms for use of feeds.

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